I recently stopped into barbershop & shaving supply store that offered straight-razor shaves. I use a straight razor at home and was interested in experiencing a professional shave. The guy strongly encouraged me to try the full treatment, because it offered all the "clay facemask exfoliation blah blah blah blah blah." Congratulations world, you have found a way to make straight-razor shaving seem effeminate.
(I decided not to get a shave)